Most marketers know that having a speedy website matters. But just how important is site load time?
One-fourth of Internet users say they would abandon a site that takes more than four seconds to load, 46% say they don’t revisit poor-performing sites, and even a one-second delay reduces customer satisfaction 16%.
Load speed can make or break a website
We’d all rather have a fast website than a slow website. But loading time is not just a matter of preference – it has a huge impact on a site’s success, too.
The longer a webpage takes to load, the more its bounce rate will skyrocket. A high bounce rate tells search engines that users don’t find the page content useful, so its rankings will slip. And ecommerce sites will inevitably lose customers if their checkout page is even a little bit slower than those of the competition.
In other words, having a fast-loading website is really, really important.
An infographic (below) from WebsiteBuilderExpert explores what impact site load time has on businesses, how speed builds loyalty, and which key factors affect load time.
Check out the infographic