SEO is about increasing a website’s rankings in both the natural (paid) and the paid (organic) section of the major search engines. The main advantage of ranking high for a particular keyword is that you will receive free targeted traffic to your website, usually month after month. SEO tools such as SEO Elite and Google Analytics are essential for any webmaster wishing to improve their website’s rankings. If you wish to use these SEO tools, then you should make sure that they are used in conjunction with a reliable SEO company.
SEO professionals will tell you that keyword research is the most important part of SEO. If you wish to optimize your website effectively then it is very important to do proper keyword research. This will help you understand what you need to change in order to increase your website’s rankings. Keyword research is very easy, and if you have the patience you should be able to do it yourself. However, it is often worth paying a reputable SEO company to optimize your web pages for you in order to achieve better rankings in search results and ultimately convert visitors into customers.
When a user types a keyword or key phrase into a search engine’s search box and enters your website address into the search bar, the SEO software will analyze this to tell you what keywords or key phrases for your website targets. The software will also look at the average position that your website has in the search results (SERP) and the number of times it has been listed in these search results over the last three months. If your website is not showing in a desired position then this could be due to one of two things – your website’s loading speed or its keyword/key phrase selection. A poor loading speed means that the text may take longer to download and the website may appear broken on the user’s browser, leading the user to exit the site. A poor keyword selection means that the selected key phrases are not targeted and there is a high likelihood that your chosen keywords will be unresponsive to search engine algorithms.
The first thing you should do before choosing an SEO company is to request a keyword planner or tool. A keyword planner is a spreadsheet that allows you to select common keywords related to your product and then determine how your competitors are ranking in search engines based on these keywords. It is important to remember that this information is dynamic, as your company’s position in search engines may change, so it is important to use the tool several times throughout the year. If you cannot obtain a keyword planner from your SEO provider, then you should consider purchasing a separate tool to track your website’s position using similar methods.
Once you have identified which areas you need to improve on, then you should begin to set up your SEO plan. SEO plans can be divided into two categories: organic and pay-per-click. Organic SEO, or “all SEO”, involves creating content based on relevant keywords that link to your website and generate organic traffic. Pay per click SEO, or PPC SEO, involves bidding on keywords associated with your company’s product and generating traffic through advertisements. In order to optimize PPC campaigns, it is important that you create clear expectations about what you are seeking from the search engines and what you intend to achieve through the various PPC campaigns.
Once you have the SEO firm under contract, you should find keywords that allow you to optimize effectively. You may find keywords by performing searches in Google, Ask Jeeves, AOL Search, or Yahoo! Answers, among others, which point to websites with content that is relevant to yours. These backlinks will help you climb the search engine ladder, making it easier for you to achieve the highest ranking positions.