Local SEO is the optimisation of your online properties so you can be found in localized searches. By using the best resources and strategies, we can ensure that your business will be found when your target customers search online.
When we talk about local SEO, we’re talking about any types of searches that are being localized.
These days, people depend on the internet to find information about all types of products and services, whether they’re using traditional search or, as is more and more the case, voice search to find local businesses. If your business isn’t found on local search results, you’ll miss out on new customers. Implementing a variety of Local strategies for your business SEO can help you show up on the internet map for future customers to see!
Now is the time for you to take advantage of local SEO services and boost your business before your competitors catch on. All local businesses, from carpenters and doctors to mechanics and lawyers can improve their business and make more money through local SEO, so get started today!
Here’s an overview of why local SEO service can make a difference:
The age of the printed phone book is over (Fun Fact: the last ever printed Yellow Pages in the UK will be circulated around the corner from BrightLocal in January 2019), as more and more people are turning to the internet to find information about local businesses. Here are some statistics:
Online directories (like Yelp, Citysearch, Foursquare, etc.) display a business’ name, address, phone number and sometimes additional information (like a menu or business description). Local directories dominate the first page of many local search results. Local directory marketing (just one of many local SEO strategies) has a higher conversion rate than other more traditional advertising options – up to 50% conversion on some directories.
That means that by getting your business accurately listed on as many quality online directory sites as you can, you’ll convert 1 in 2 leads into an actual customer.
More and more customers use mobile phones or tablets to find the best local businesses while they’re on the go. In fact, mobile digital media time in the US is now higher at 51% compared to desktop use at 42%. Local SEO covers both PC and mobile internet access, meaning you never miss out on a potential customer.
Unlike traditional advertising (e.g. local newspapers, leaflets, direct mail, etc.), with local SEO there is little wasted exposure. You reach potential customers when they need you — not when they don’t. This makes Local SEO both efficient and cost-effective.
Word of mouth is a major factor in the success of many local businesses. So increase your company’s online reputation, ask trusted customers to leave a positive review about your business online — and attract hundreds of new customers.
ocal SEO (Search Engine Optimisation) is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO.
