Magoven is a leading SEO agency. In conjunction with our national SERP focused search engine optimisation campaigns, Go Up also offers focused local SEO, both for big businesses seeking to enhance the local and hyper local visibility of their various branches, through to small businesses who wish to broaden their local visibility, and everything in between.
Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains.
Onpage Optimisation refers to all measures that can be taken directly within the website in order to improve its position.
In the field of SEO, link building describes actions aimed at increasing the number and quality of inbound links to a webpage.
Our SEO review consists of several factors like a content, linking structure, social media efforts, and its trust on the internet.
Local SEO is more important than ever, with Google increasingly favouring local search results and allocating a significant portion of the search engine results page to the local 3 pack (a Google Map entry featuring 3 local businesses)..
Why you need continuous and regularly-maintained Search Engine Optimization campaigns;
Millions of websites vie for placement within the first few pages of a search engine query. More importantly, it’s likely that at least a dozen businesses in your local market are targeting the same visitors and promoting their similar services within the same geographic area. In the digital marketing age, it’s wise to assume that your competitors are using their own SEO tools and services to bolster their own search engine standings, and act accordingly.
Search engines like Google, Yahoo! and Bing are constantly evolving and constantly updating how they evaluate and rank websites for their search results. With an influx of websites wanting to be competitive by using SEO strategies, website owners are always looking for a way to find an advantage over competitive sites employing similar tactics. Due to this, search engines battle deceptive or “black hat” SEO practices by continuously changing and improving their search algorithms. Updates like Google’s Panda, Penguin, and the recent Google Mobile update have affected most websites across the online stratosphere.
When these updates hit, they can hit hard and may affect your already established search ranking. Because of this, it is vital to have a continuous SEO campaign that focuses on constantly updating your strategies based on these changes. This will keep your websites as search-engine-friendly as possible.
Your website’s ability to garner a high ranking within search engine results depends largely on how you conduct SEO activities. An SEO ranking study of businesses who discontinued their SEO campaigns found page rankings drop for these businesses by as much as 30%. On the other hand, businesses who continued with their SEO campaigns were rewarded with an 18% increase in their top page rankings.
It is a known fact that the online marketplace is continuously evolving. Technology is churning out new gadgets, products, programs, and services, all of which prompt online users to search for them using new sets of keywords, or variations of existing ones. The set of keywords you were targeting at launch may have produced good SEO results then, but may not have the same kind of impact now, given the changes in online markets.
Because of this, SEO should be a constant and continuous process of research, re-evaluation, and re-optimization, particularly with regard to the keywords you are targeting in your campaigns. This research will ultimately yield insight as to which keywords and phrases are relevant, and which are not. With that information, your team can re-optimize your site for the ongoing results you are aiming for.
Just like the products, websites, and content found online, search engine users are also evolving and adjusting their search behavior. A particular keyword or keyword phrase that has been popular in the past may not have the same effectiveness today. You may lose out to competitors who are now targeting a new sets of keywords while you continue to stick with your less-effective keyword set. Staying current requires re-validating the efficacy of your keywords through the latest keyword research. The search engine environment is a constantly changing and evolving entity – which should be matched by your SEO strategy.
Ultimately, a Continuous SEO management strategy that is constantly evolving to meet the ever-changing demands of the online marketplace really is a business owner’s best friend. If you’re feeling a bit adrift in the sea of online algorithms, or have any other questions regarding your practice’s search engine optimization (or need for one), please don’t hesitate to contact us.
Source and Infographic: http://digitalmarketingphilippines.com
Before beginning a search engine Optimisation project, it is important to understand the process involved in an effective SEO campaign. Magoven caters to clients who require an intensive, full-service approach to search engine marketing.
How do you target your local customers? Many companies are progressively relying on their local markets, but only optimize their site for the general public. Magoven’s SEO strategy with local SEO for your site seizes the attention from target customers in your area to build and promote your business. With our local SEO services you can snatch the attention of customers in your location for lead generation. Branding your business through online for more analysis will make sure that your online footprint is clean and reliable, we can do it all.
The goal of on page and off page Optimisation is to generate a theme consistent with your targeted keywords. The search engine is a robot, not a human … and therefore, you must follow our proven process to educate the robot so that it brings your website up when your potential customers are searching for specific business related keywords.
Magoven Creative Studio develops top notch websites, Graphic Design, Copywriting, SEO- Search Engine Optimization and digital marketing including Youtube videos in South Africa.