Local SEO Is About Bringing
Customers Through Your Doors

The age of the printed phone book is over (Fun Fact: the last ever printed Yellow Pages in the UK will be circulated around the corner from BrightLocal in January 2019), as more and more people are turning to the internet to find information about local businesses. Here are some statistics:

• 96% of PC owners conduct local searches.
• 46% of all Google searches are local.
• 64% of local customers use search engines and directories as their main way to find local businesses.
• 50% of local mobile searchers look for business information (like a company’s address or phone number).
• A whopping 78% of local mobile searches result in an offline purchase.
  

Online directories (like Yelp, Citysearch, Foursquare, etc.) display a business’ name, address, phone number and sometimes additional information (like a menu or business description). Local directories dominate the first page of many local search results. Local directory marketing (just one of many local SEO strategies) has a higher conversion rate than other more traditional advertising options – up to 50% conversion on some directories.

That means that by getting your business accurately listed on as many quality online directory sites as you can, you’ll convert 1 in 2 leads into an actual customer.

More and more customers use mobile phones or tablets to find the best local businesses while they’re on the go. In fact, mobile digital media time in the US is now higher at 51% compared to desktop use at 42%. Local SEO covers both PC and mobile internet access, meaning you never miss out on a potential customer.

Unlike traditional advertising (e.g. local newspapers, leaflets, direct mail, etc.), with local SEO there is little wasted exposure. You reach potential customers when they need you — not when they don’t. This makes Local SEO both efficient and cost-effective.

Word of mouth is a major factor in the success of many local businesses. So increase your company’s online reputation, ask trusted customers to leave a positive review about your business online — and attract hundreds of new customers.