Digital presence is the totality of how you’re represented on the Web, from site landing pages and blog posts to social content and online reviews.
So, how can you boost your digital presence?
But first, what are the pieces to the online presence puzzle? They include:
Your company website is the centerpiece of a digital presence. When potential customers want to learn more about your brand or your business, your website is often the first place they head to. As such, everything from the About Us page to landing pages for products and services needs to be optimized and refined. That means consistent branding, helpful information, responsive web design and simplified page navigation are all important to a high-quality customer experience. With these qualities in place, you can help shape your brand’s image as authentic and reputable, making a big impact on online users.
A social media presence is essential to a modern-day digital marketing strategy. Social channels are primarily useful as a means to humanize your brand and lift awareness. Every post you make on Facebook or Twitter is an opportunity to engage followers, as well as project the type of brand identity you aim for. Having an active social media presence can allow you to enhance your digital footprint in numerous other ways, such as delivering personalized customer service and building brand recall when you trend or go viral.
Search and Paid Advertising
When customers visit your website, they often do so after searching for your company or making a query related to your products and services. How you appear on search engine result pages (SERPs) factors into a web presence. Those with top results (either for general or local searches) get the most clicks, and thus the most business and trust. The more SEO-optimized your website and content are, the greater your chances of ranking well. Paid advertising can also get your online presence in front of target audiences and potential customers. Pay-per-click (PPC) ads, display ads and social ads are all useful tools to lifting brand awareness and digital presence.
Blog posts, eBooks, white papers, case studies, sales one-pagers, product spec sheets — these are all content marketing assets that are crucial to building an online presence. Content, in many ways, will be your most potent tool for defining and strengthening your web presence. High-quality content can help you increase your chances of ranking well for key terms and engage prospects, nurture leads and become a thought leader.
An infographic (below) from Brafton explores key strategies for expanding and improving your digital presence.
Specifically, the piece provides five key tips that can help businesses and brands of all types.
Check out the infographic: