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07 january

Online Presence Resolutions for 2018

Most people make resolutions for the New Year only to break them after a few weeks or months. However, you, as business owner, cannot afford to break your resolution to improve your business’ online presence. Why? Expanding your brand online will attract more clients. Start off the year right and maximize your online presence by pursuing these proven marketing tactics to improve online presence.

02 January

The beauty of colour details in graphic design.

Color has a profound effect on human behavior and emotions. It plays a major role in our visual perception and influences our reactions to the world around us. For years, psychologists have studied the correlation between colors and emotional response. Reactions and attitudes to colors differ from person to person (our attraction to certain colors; the way we experience color), but some colors inspire a universal response When it comes to marketing and advertising, color plays an important role in brand identity. When designing a logo for a business, graphic designers should always take into account the way people interpret color, because different colors portray different ideas and meanings—whether the viewer realizes it or not.

02 June

How Logos Became the Most Important Quarter-Inch in Business

Suppose Uber —to pick a random example of a distinctly digital-era company—had been founded in 1909. Obviously it would have had a different business model (not involving a smartphone app), but let’s say it involved efficiently moving people from place to place. What, in those days, might have been this firm’s visual identity—its logo? Perhaps just the company name, which would likely have been fussier: the Uber Personal Conveyance Concern, rendered in some rococo style along the lines of Coca-Cola’s script. Or maybe a densely detailed lithograph-style depiction of its headquarters, suggesting industrial might.

20 April

10 Website Fails Your Business Is Making

A website for your business is no longer a luxury -- it’s a necessity. But, just because you invested in a website doesn’t mean that it’s effective in connecting with your customers and ultimately improving your sales While there could be numerous reasons why your website isn’t effective, here are 10 of the most common explanations for website fails.

16 November

5 Questions to Ask When Looking for a Digital Marketing Agency

In today’s tech-energized world the larger part of numerous organizations’ financial plans are being allotted towards advanced – and in light of current circumstances. Advanced promoting permits organizations of all sizes to hyper-focus on their group of onlookers, track vital KPI’s and demonstrate ROI. Despite whether your business is huge or little, making the move from customary to advanced is an incredible venture. In case you’re hoping to outsource your this work, here are five essential things to ask before enlisting an advanced advertising organization.